While there is no denying that words are an exceedingly powerful tool in creating a brand or driving relevant traffic to your site, they are but a piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s society of online A.D.D., marketers need to be clever and savvy in how they grab the attention of potential customers.

While the digital form of infographics is relatively recent, explaining an idea in image form is nothing new. Infographics are the smart new digital way of communicating ideas, data and knowledge.

Did you know the world’s information is currently doubling every two years? It’s no wonder people experience information overload.

The use of visualized information has increased drastically.

– 9900% on the internet (since 2007)
– 142% in newspapers (between 1985 & 1994)

From 2010 to 2012, infographic search volumes have increased over 800%.

In 2013, Pulitzer-prize winning journalist, Gareth Cook, was brought in to edit the first volume of The Best American Infographics.

So, why do infographics work?

1. We live in the information age: In one day, we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. But we have less and less time and attention spans to read and take in as much content as we want. Most people decide to stay or leave a site in just 2-4 seconds. With infographics, it’s much more likely your content will be remembered.

2. We are Visual: An infographic collects data, organizes it, and turns this information into an easy to understand visual. A well-researched and designed infographic empowers readers by breaking down complex ideas into visual groupings. Stunning images or well-designed charts simply make a bigger impression.

3. Demonstrate & Convince: Want to learn how to do the Moon Walk? You could read about it, but it would be a lot easier to view an infographic with step-by-step pictures. An infographic also can easily tell a story, behind the statistics of just about anything you can think of. They make it easy to understand even complex concepts.

4. Brand Awareness: Infographics have company logos embedded for instant brand awareness. And built on the same principles of content marketing components, it should tell a good brand story.

5. Earn Links: Because of the visual appeal, infographics are easily shareable on all social profiles. They allow sites in niche industries with minimal natural linkage to earn links from other markets. Infographics can provide global coverage, at a much smaller cost, than print media ever could.

6. Become an Authority: The research required for an infographic will help you become the expert in the topic or industry.

7. Measurable Results: Infographics are meant to go viral. Good infographics equal enhanced search visibility and increased SEO. Infographics offer quick measurable results from social shares, backlinks and traffic.

Some fantastic examples:

1. 50 Years of Space Exploration: Massive infographic that displays the last 50 years of space exploration. Designed by Sean McNaughton and Samuel Velasco for National Geographic.

2. Grand Mosque: This is an infographic press release from the Gulf News (Dubai)

3. The Slowest Loading Website in the Fortune 500: This details the load times of all Fortune 500 companies.

4. The Big Questions of Climate Change: This detailed and data rich infographic by Adolfo Arranz shows the true impact of climate change.

Information has to be digestible for it to go viral. Generate a unique connection with visitors with creatively designed, animated and educational infographics. After all, a picture is worth a thousand words.

What is an infographic?

The Macbook Pro is among the commonly used types of computers because they are quite advanced in features hence functionality. They however still face all kinds of issues in relation to the hardware and the software. The issues can be as a result of anything and whereas you will be covered by your warranty in some of the issues, you will find that some are not covered and hence you will require proper repair services to fix the issue at hand.

Water damage is probably one of the most common issues that people face with the Macbook Pro. You could be busy working with the computer only to tip over a glass of water onto it thus leaving it damaged. A small amount of water is enough to bring problems with the Macbook Pro just like most other devices and without proper knowledge of how to handle the situation, you will find yourself in need of repair services.

Luckily, Macbook water damage can easily be corrected by repair professionals today. They are services which are more affordable than buying a new Macbook Pro and you will therefore find many people in search of the best services. The repair professionals will in most cases begin by conducting a diagnosis on the computer to assess the extent of the water damage. From this point, they are in a position to tell the best solution for the issue at hand. Depending on the damage caused, the repairs could be anything from minor to replacement of some of the parts.

This means therefore that the repair charges will differ depending on the damage which also means that the repair period could differ as well. While some of the water damage issues can be resolved within a few hours, some will require extensive work taking a few days to repair. After the diagnosis, the repair professionals will of course give you all the details that you need about the damage, the solution and the time it might take to repair your Macbook Pro.

It is important that you search for the best repair shop to handle your computer for best results. Only professionals will fetch you the results you are expecting. Apart from the repairs, the other way of cutting your expenses on damages is to ensure that you know the right care and maintenance for the Macbook Pro. It could save you lots of money that you could have otherwise spent on the repairs or purchase of a new computer.