Healthcare Marketing is continuously evolving. A shift in healthcare marketing strategy is required for the sustained growth and evolution of the pharmaceutical and healthcare industry. The question however that one is confronted with is – what will be the role of healthcare marketing in the future?

Reforms in the healthcare domain won’t be repealed. A lot of adjustments to the legality changes would continue for the many years to come, but an overall revamp of the healthcare reforms is yet to happen. This is the time when majority of the patient populace and families have some or the other form of health insurance. Marketing has a wide role to play in today’s environment than ever before.

In the modern age of consumerism, patients have control over their health information i.e. the patient, not the doctor or the hospital; have control over individual patient health information data. This underlines the fact that marketing would play a significant role in the life of healthcare organization beyond the traditional means of communication activities.

Marketing of healthcare organizations is not much different from what happens with other organizations. Marketing healthcare organization employs strategies which are in sync with standards practiced across all domains. Newer avenues such as social media, online medical and healthcare marketing will continue to earn revenue and will slowly emerge as dominant players in the healthcare segment. In fact, these alternative means of advertisement will be more integrated, value driven and further strengthen brand value.

The New Role of Healthcare Marketing

Leadership in Marketing

Marketing deals with the essentials of strategy first followed by marketing tactics. Marketing is the means of putting forward the voice of the customers and should not be just a second thought. Every future campaign and program must be market driven and not just a gut feeling. In order to be a leading marketing organization one must possess the skills associated with building an effective customer- driven or market- driven organization.

Management of Patient Experience

Hospitals mostly make the mistake of putting their operations in charge of patient experience. The discharge process itself takes 3 to 4 hours. It would be ridiculous to expect them to manage patient experience along with their previous task. Patient experience implies a thorough understanding of what a patient experiences throughout all touch points.

Patient experience requires integration across an organization both internally and externally.

The Dynamics of Demand Management

Marketing needs to take into consideration the demand of healthcare services. The demand would need to be managed. This would make sure that the hospital or the healthcare system has the right resources, in the right place, at the right time to fulfill the demand.

Having Revenue Accountability

Return on Investment (ROI) is extremely important for any marketing practice irrespective of the means i.e. traditionally, socially or online. Marketers need to generate revenue and not consume resources. Marketing should have both Profit and Loss (P&L) statistics as well as a track of Selling, General and Administrative Expenses (SG&A) for all the services being offered by a healthcare organization.

Managing the change

One of the most controversial approaches to managing the marketing role is to look inwards within an organization. Those individuals that look internally at their organizations may not have the necessary skills, training or abilities to bring about a change in the strategies of an organization. Managing the change would require people with skills and understanding keeping in mind the complete functioning of the organization.

The future of healthcare management is filled with challenges and opportunities. It is time for a proactive change to take place rather than a reactive one. Time quickly passes by and you don’t want to be left behind.

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Chief among the specialised skills that your business should outsource, you should outsource SEO content writing.

Writing SEO content is a specialisation that marries insight from two important areas: how the human psyche works, and how search engines crawl. In other words, the science of keyword analysis applied to the art of human communication.

SEO content development is more important than ever

It’s been maligned and misunderstood as trying to “game” search engines, but is it really an evil word, “SEO”? No.

According to the Wikipedia SEO content definition:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

As long as there are search engines, content will have to be optimised for search engines. As search engines become more “human”, backdoor tactics and deceptive methods will more and more become obsolete. And that’s a good thing for us all.

Now – more than before Google’s revolutionary algorithm changes of recent months – our chances of ranking high are better than ever. The scammers and spammers who used awkward tactics to block up our search engine results pages have been flushed away. But you still do need to understand how search engines “think”, if you want to score well with them and attract more traffic to your websites.

Is “outsource” an evil word, then?

Since SEO content writing is such an important and specialised skill, is it a mistake to outsource it?

Yes – if you outsource such crucial work to a part-timer working out of his parents’ bedroom halfway around the world. But if you hire a professional to provide a well-defined product into a well honed workflow: No, it’s definitely no mistake.

Outsourcing can open up a whole world of talent at your disposal, for a fraction of the cost of traditional employment. And thanks to the internet, you can quickly and easily take advantage of the global outsourcing company boom.

It used to be that you could just write keyword rich content and rank well

You know what those look like:

“Dog training trainers are always looking for the best dog training resources they can find. Unfortunately, dog training resources are not always available at dog training pet stores. However, at dogtraining.com, you can find all your dog training needs at our dog training website.”

Not only is copy like that annoying as heck to read, but it now gets penalised by Google’s algorithms.

Google is always trying to get its search engine to think more like a human – maybe one day it will, and “SEO content” will simply be called “content”. But until that day comes, if ever, SEO will always be an essential need for all businesses online.

  • Keyword stuffing is dead.
  • Indiscriminate backlinking is dead.
  • Deceptive methods are dead.
  • But SEO is alive and kicking harder than ever, especially with LSI.

LSI isn’t a drug, but it’s a cure.

Today, search engines use a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to figure out the overall theme of a body of copy, the way people normally talk.

So, instead of ranking an article based on keywords, Google now ranks an article for using the key phrases that real people use when they talk about a given subject.

This means that today’s solid SEO content is creative SEO content. Unlike the bad old days of keyword stuffing, LSI themed keyword content reads and sounds the way a human speaks – because it uses the actual phrases that a real person would use.

3 reasons why you need outsourced content:

1. It keeps your content writing fresh

Writing new SEO content on a regular basis is not an easy task, but a dedicated SEO Content Writer can provide you with fresh SEO copy regularly, no problem.

2. Content writing for social media has gone SEO as well

Social media marketing begins with solid SEO content. How so? You want people to tweet, like, share and otherwise upvote your content. Which they can only do if:

  1. Your content is great and
  2. They can find your great content

A good SEO Content Writer hits both targets.

This goes for content writing for Facebook, Google+, blogs – everything.

3. Premium content is even central to video – which is skyrocketing in importance

Videos are based on scripts and introduced by copy on web pages, whether your own or on YouTube. This copy must be SEO copy.

What do you need to successfully outsource?

1. A well-defined workflow, eg, a website into which you simply plug and play solid content

2. A willingness to benefit from a world of top talent – not just what can be found in your particular geographical location

3. Expert SEO Content Writers who are well versed with what works in SEO today

There’s a difference between SEO Content Writers and conventional writers: professional SEO writing is qualified and optimised to be ranked highly by today’s search engine algorithms, whereas general writing is not.

Additionally, for English content, you want to make sure that you hire English-speaking writers. Native English-speaking writers can give you an edge that non-native speakers can’t.

Sidebar: Are you a Web design or SEO agency?

Do you offer an SEO reseller programme or maybe even run a turnkey SEO outsourcing agency? Professional writers can help you with white label SEO content.

Let’s say that you offer a complete marketing solution for online. This would include web page content, website design, blog content, hosting, SEO, SEM, PPC, etc. You would hire specialists to fill each of these roles: a designer for the website design, a webmaster to handle the hosting, a marketer to oversee the advertising campaigns and a writer to provide copy for the Web assets.

It pays to have a dedicated professional in each role; with outsourced SEO services, you can afford to hire a dedicated SEO Content Writer, not just general purpose writers.

To outsource successfully, outsource it to a professional, not a pretender

When you outsource content writing services, make sure you contract a supplier who provides premium online writing, not “content mill” hash. Your content reflects your company – and your clients.

Outsourcing to an SEO dedicated content writer can make the difference between having content that is loved by both people and search engines – or content that is simply fluff. A professional knows the tips to SEO content that converts.

For information on an affordable seo agency click here.

Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is a good SEO agency? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever.

I have been working in search engine optimisation and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.

We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.

SEO in 2000

Back at the start of the Millennium the ‘big’ search engines that most people were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.

Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to ‘hide’ as many keywords on a page as possible, so the website was found for those searches without making the page look to spammy for visitors.

In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number 1 website for starting internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which was basically the end of all of the ‘smaller’ search engines. Google started to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search engine platform. Google started to recognise ‘professional SEO’ experts and promoted good SEO rather than spamming SEO.

2004 saw the first website ‘banned’ from the internet as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.

To rank a website in 2006 you just needed links back to your website and so buying links / link exchange was all the rage and most websites had a web page where they would list companies and links to their website (I am still amazed how many websites continue this practice).

Between 2004 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.

SEO in 2010

Between 2010 and 2015 we started to see the search engines take notice of ‘Social Media’ sites and soon the results were filled with Twitter ‘tweets’ in the results. (I can still see the face of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how terrible the company was!)

Videos and images were also brought in to the search results with the Google ‘Caffeine’ update.

Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you had visited before. This caused a ‘bit of a stir’ in the SEO world as customers claimed their websites were “top of Google” for any search they did related to their industry, just because they had visited their own website many times before, so Google of course fed them back the website for all relevant searches. This can still be a bit of an issue until you show them the new ‘Google Incognito search’.

The focus on ranking websites was on being found for BIG keywords. A ‘Plumber’ in Bristol would want to rank for that search, and so that was the focus.

Google ‘Panda’ and ‘Penguin’ updates figuratively killed off ‘link exchanges’ with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It was the start of “safe linking”. Quality and relevant content was now the key to ranking in the search engines.

A report by the ‘Office For National Statistics’ in 2014 stated:

  • 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
  • Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
  • 74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
  • Of all adults in Great Britain, 67% are aware of Internet storage space services, but the take up of these services to store data is much lower at 35%.
  • In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
  • Fixed broadband Internet connections were used by 91% of households.

The UK was now (almost) internet savvy and usage of mobile phones to visit websites was huge.

SEO 2015 and Onwards

The biggest change to the search engines in 2015 was the ‘penalisation’ of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the user to read and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the website automatically changes its size and format to fit the screen) higher in the rankings.

The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage over the large corporates or ‘national’ companies on the internet.

The introduction of ‘semantic search’, where Google brings back websites in the results not based on the keywords, but the content on a page, again changed the way SEO agencies looked at working on websites. Ranking for the ‘Big’ keywords, such as ‘Plumber Bristol’ became less important, as internet users became more savvy with their searches. ‘Long tail keywords’, and as many as possible, started to grow website visitors and more importantly, conversions.

What is The SEO Process Today?

It is probably correct to say that the processes or practices associated with search engine optimisation have now out grown the term ‘SEO’

In years gone by working the content and structure of a website was enough. Now, there is so much more to do to not only rank a website in search engines, but to get customer engagement. A better description of the service would be ‘digital marketing’.

Old practices, as mentioned earlier, meant ‘big’ keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the business and back then it was all about ‘rankings’.

Old way of doing SEO

Today there are a number of factors to consider in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.

Semantic search is where Google returns information on the page, not the description the website creator input, back to the searcher. An example of this would be to take the ‘Plumber Bristol’ example. A few years ago you would have concentrated on ranking the business for “Plumber Bristol”, “Plumber in Bristol” and perhaps “Emergency Plumber Bristol” – although this still holds true for businesses that offer a solution for ‘distress purchases’ (where time and a solution outweigh the need for information and advice) better practice throughout a website is to add content that offers advice and guidance and includes ‘long tail keywords’ (3 or 4 word searches) such as “Emergency plumber with free callout in Bristol” or “Reviews for an Emergency Plumber near me”. Google wants the user to have the best experience and find the relevant information quickly, and semantic search achieves this. This is also sensible for a business owner. Would you rather your website was found by a searcher looking for “Plumber Bristol” where they could be after information, looking to get a job, looking for a plumbing service that you may not offer, or for a specific and targeted search such as “best emergency Plumber near BS7″? “Plumber Bristol” will get you a website visitor, being found for “best emergency Plumber near BS7″ will get you a customer.

In terms of keywords this is the largest change Google have made and it is here to stay. SEO or digital marketing is no longer about where you rank, but how many different search terms you can be found for and their conversion in to paying customers.

Website Content

A few years ago (and only 2 or 3 years ago) Google suggested to professional SEO Agencies that 300 words on a page was sufficient content. Last year they stated the MINIMUM should be at least 500 words.

Every day I am asked to review a website by a potential customer – and most of them have between 150 to 250 words on a page. This is common practice. There are two ways to look at this. Either Google has to change it’s expectations as most websites do not meet their grade or another way to look at this is as an easy way to jump the competition by simply adding content to your website. Do you think Google will lower it’s expectations or expect websites to improve to their standard? Google released the ‘mobile friendly’ update knowing that somewhere around 80% of websites would need to be upgraded – and they did it anyway as it benefitted over 50% of there users. Quality content effects 100% of their users.

I recommend to our customer about 800 words per page. This is enough content to be ‘semantic search’ friendly, provide relevant content and not be too word heavy.

Good practice is to have:

  1. Page Title – say what the page is about (‘Big’ Keyword if you must)
  2. Headline – asking a question
  3. First paragraph explains briefly explains the content / solution
  4. Image / or video
  5. Longer description of the solution

Take our Emergency Plumber in Bristol, as an example:

  1. Page Title: Emergency Plumber Bristol
  2. Headline: Are you looking for the best emergency plumber near you in Bristol?
  3. First Paragraph: Smith Plumbing offer a 24 hour emergency plumbing service in Bristol. We do not charge a call out fee and can be with you in 20 minutes. That is why our customer reviews and feedback say we are the best emergency plumbing service in your area. Call now on…
  4. Image of the van or the Plumber looking professional
  5. Longer description: What they can fix, common problems they resolve, some of the quotes from their customers etc.

This has a number of benefits.

Firstly, those people who just want a Plumber will read the first paragraph, see the image of the van (build authority and professionalism) and call the Plumber. Other people will want more information which they can find further down the page. Is this cheating at SEO? Absolutely NOT. You are providing relevant information to the user and Google will love you for it. How content is structured and written on a page is the “new” SEO.

The second benefit is that your website will start to be found for a combination of the words on the page – semantic search – in the example above the Plumber could be found by customers and potential customers looking for “Smith Plumbing”,”emergency Plumber near me”, “Emergency Plumber in Bristol”, “Best24 hour emergency plumbing service in Bristol”, “emergency plumber Bristol reviews” and dozens more search terms. If you were a Plumber would you rather be found for one big keyword or multiple relevant customer converting keywords? I thought so, and so does Google.

Old practices were to create website content for the search engines. Now you must create content to provide value for customers. This is an easier process than you might think.

What were the last 5 customer enquiries to your business? What was the problem they were trying to resolve? Write about the problem and your solution.

Link Building

The historic way of ‘link building’ was to get as many links from as many places as possible. This year we has a very large company contact us about their SEO and they were horrified when we suggested that they needed to remove their 1.4 MILLION links back to their website as they had spent a fortune over the years buying the links. Irrelevant links, and the more you have the more detrimental it is, highlights to Google the irrelevance of your website – regardless of how relevant it might be.

Today, a few, relevant links is far better than a Million links back to your website. Today, links have to be built through engaging relationships. Taking our Plumber once more, a link back from the ‘Gas Safe register’, a local plumbing centre or bathroom showroom, and a few local websites that like his information would be enough.

Social Media

Even though we still get a some companies like this now, a few years ago when we suggested businesses should be on Facebook I was normally told “Facebook – that is for teenagers isn’t it? That is not our market”. If done well, Facebook can drive more traffic and paying customers to your door than your website. Facebook’s largest user group is 25 to 34 year olds, second largest is the 35 to 44 years old age group. The 45 to 54 year olds are using Facebook more than teenagers, and as nearly as much as 18 to 24 year old.

Facebook Users UK age – courtesy of statista

Facebook allows a business to build a brand, engage customers, get customer reviews and instant customer feedback. Unlike reviews on your website which potential customer may see if they visit your website, a review on Facebook is seen immediately by all of the users friends and if their friend ‘likes’ the comment – all of their friends, friends. More and more of our customers are getting leads from Facebook. People are asking their friends for suggestions on businesses to use and getting dozens of suggestions back – if you are on Facebook you are more likely to get a direct link to your contact information.

What is next for ‘Social Media’? Live streaming! Twitter has purchased a company called ‘Periscope’ which allows you to live stream video from your phone. “So what?” I hear our ’emergency plumber’ asking. If I were a Plumber I would be live streaming my work as I fix a problem, with the video going out live to all of my followers and their friends – my own television channel that is free-to-air across the whole world. Next time your business conducts a ‘brain storming session’ – periscope it – your customer will tell you what the solutions are.

Video Marketing

There are no ‘old’ SEO practices for video as it just didn’t exist and when YouTube started out it was for showing funny videos of cats and the like.

Today that has all changed. YouTube is the second largest search engine in the world and is owned by Google. YouTube has over 1 BILLION users worldwide and every minute, 300 hours of videos are uploaded. It would take you about 2 years to watch all of the videos that will be uploaded in the next hour. It would take you the rest of your life to watch all the videos uploaded today. Google’s own statistics say that by 2018 73% of searches put into a search engine will result in the person watching a video. Think of it another way, in a couple of years when 10 people search the internet for your product or service – 7 of them will watch a video, 2 will visit a website. That is why I create videos for our customers as part of our ‘digital marketing service’.

Marketing is important in the medical industry like in other business sectors. Hospitals, dental offices, and pharmaceutical companies need efficient marketing strategies to be successful. One excellent way to promote these services is through the net. Over 200 million people in US are online. This makes up more than 70% of the total population. Statistics also say that eight million Americans online are looking for medical information on the internet every day. If you own a medical business and you think your website is not making any difference, maybe it is time to try medical SEO. Such innovative medical marketing services will help you strengthen your online presence.

What is Medical Search Engine Optimization?

Medical SEO helps people in the health care industry by optimizing their websites and making them appear on major search engines. It aims to get more traffic to the site and generate more revenues for the business. To achieve this, the website must convert site visitors to patients.

Such SEO services involve email and website marketing, website optimization, and many other techniques. All these must help improve your site’s ranking in the search engine results pages. Why is it important to appear in the first pages of the search results? Studies found out that ninety percent of net users never go beyond the first three results pages. Seventy percent of web users go for organic results. This means they prefer natural search results relevant to their particular query.

Medical SEO services will provide you with higher return on investment. The budget you spend on optimizing your website will eventually pay off as you get more patients.

Other Medical Marketing Techniques

Newsletters. Serving patients is the bread and butter of medical businesses. Medical newsletters are a good way to reach out to patients, clients, and customers. It is a good strategy to stay in touch and keep them informed about the company.

Newsletters must be creative to get the interest of readers. For instance, success stories from real patients are a good option to include in it. There must also be catchy headlines and titles. Medical marketers know that these elements can give audience something to look forward to. The more readers you get to read the articles, the more exposure your company can get.

Medical Branding. Getting your name out there is another essential component of medical marketing. Using promotional products such as pens, key chains, umbrellas, or shirts are good ways to achieve this. Creativity is also a key to achieve branding through promotional items. You can use custom-made, medical-themed items. If you are a dental practitioner, you can perhaps distribute tooth-shaped stress relievers. If your business is a pharmacy, pill-shaped pillows or key chains are good promo items.

These are just some of the medical marketing services you can get. The choice of service depends on the nature of your business and your current marketing strategies. Look for a medical marketing company and talk about your goals.

Working with an SEO consultant to increase your site’s visibility can get very expensive very quickly, unless there is a clear strategy outlined at the start, and clear deliverables expected at the conclusion of the project. As with any form of consulting, finding an affordable and talented SEO consultant depends not only on that consultant’s rates, but on their ability to keep costs in line, and deliver and end product that justifies the size of their fees to begin with. Here are some tips on how to find an affordable SEO consultant for your business.

Tip #1: Request multiple quotes. There are many SEO consultants on the web who offer a free consultation, and you should take the opportunity to ask them a number of questions and pin them down on specifics before they even develop an estimate.

Tip #2: Challenge them on benchmarking. A smart SEO consultant should have more to offer you than just an SEO strategy for your site. They should be able to explain to you how they will measure success, and how they will establish benchmarks at the beginning of a project and that future checkpoints, so that you can see exactly what kind of traffic has come to your site and how that is attributed to the optimization changes that you decide to implement. If your SEO is worth his or her salt, they will help you establish a return-on-investment calculation so that you will have a framework to compare the cost of the SEO consulting services (and the resulting website development costs) to the increased business you expect to get from increased traffic. There is no reason to make a marketing investment if it won’t have a return, whether that is an investment in advertising, or in SEO consulting services. If you talk to any consultant who doesn’t understand this request and is not interested in answering it, then look elsewhere.

Tip #3: Ask for a Market Sizing Estimate. Let’s say an SEO consultant is going to advise you on how to optimize your site for 5 particular keywords. Selecting those keywords should be part of the SEO research process, so you may not know what they are, but the consultant should be able to give you an example of what types of keywords you can compete for in your industry, and the amount of traffic that goes along with them. This knowledge should enable them to do a “sizing” exercise, estimating for you not only the amount of traffic that a ranking for the keywords will bring, but also an estimate of the business value of that traffic. What is it worth to you to have 1000 more people per day arrive at your site? You can collaborate with the consultant on this question, but they should not avoid this question if they are serious professionals pitching for your business.

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What separates the winners from the losers moving forward, are the ones that can embrace the latest technology and savvy internet marketing approaches, while yet conforming to the search engines guidelines. In Bangkok, Thailand, SEO is on the rise but many companies are still unaware of what it can really do for them. However, education is necessary to inform the biggest of the CEO’s of what is possible and also the limitations.

Spammy Link Building Strategies

Many SEO companies are still using old SEO school link building methodologies like link exchanges and triangular link building, and some even go ahead and purchase a big network of websites to link up their clients, where the key is to generate a big quantity of links to boost rankings. However, the search engines, especially Google is getting smarter and smarter about the link practices that is going on in the market place and actually penalizes websites that participates in link schemes like this if the website gets caught. Although ranking can be boosted initially, it’s just a matter of time before Google catches up with the websites that participate in these methods and rankings will tank if the manipulation is on the higher scale. This is the issue of link building practices in Thailand, where these sorts of link building is very common.

It’s important to stay up-to-date of what is happening in this industry as changes happens very quickly and where methods that used to work well in the past, are now downright dangerous to partake in. These so called spam links, increases the website popularity but they are usually filtered out by the major search engines to pass on link juice that boosts rankings. To succeed in the search engine war, requires much more robust SEO practices and for many websites this requires continuous education and updates. This sort of SEO may not be cheap and requires a huge undertaking to get realistic results. However, once all the SEO elements and proper competitive analysis have been completed, top rankings for competitive keyword phrases will show up and consequently more targeted traffic will be generated.

Are you looking for high quality SEO in Thailand?